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The Industry’s Alternative is the Upper-Echelon in digital music advocacy. The team is comprised of professionals that have more than 5 years of expertise working in positions ranging from digital marketing to mobile entertainment marketing. Through 3 different campaigns we increase the presence of your digital music to your intended audience to create awareness, potential revenue and most importantly the viral promotion of your content from one high traffic social music site to the next. Our motto is “Good music speaks for itself, and all it needs is visibility” therefore our primary objective is to create a viral presence of your name by placing your digital music on high profile , internationally known digital music via the web. |
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| T.I.A’s 3 campaigns |
| Ringtone and mobile entertainment campaign – as an independent or major recording artist, it has become essential to have your ringtones available for your fans to download as easy as possible. Not only do we execute the mobile deal so our clients can have their ringtones, wallpapers and graphic available on the #1 ringtone site in the country, we also create and deploy new media tools that will help bring awareness to your mobile product. What’s the use of having your ringtones available if none of your incoming fans knows where and how to purchase your online content? |
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| -Full online reporting and distribution – We carefully comprise our client’s weekly data and distribute it so they can keep a record of it. Although the client cannot see live reporting from the site, the TIA agents will always make sure the report is accurate and distributed on a weekly basis and completely analyzed to increase visibility and productivity. |
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Digital music placement and distribution – T.I.A. has relationships in place with various mediums in the digital music realm therefore, it makes it an easy process to place all of our clients music in top tier digital storefront, music blogs, social music sites and digital distributors. We simply track down the most prestigious high traffic digital music sites that caters to your intended demographic and we work tirelessly around the clock to execute their content placement to increase the viral presence of the artist(s). “Good music speaks for itself..All it needs is visibility” Gaetan Akinrolabu. Executing placement for our client’s music on the top 9 digital storefronts (I-Tunes, Rhapsody, Amazon MP3, Yahoo Music, Emusic etc) is just the bare-minimum at TIA. We strive to go one leap further and create new media tools that introduce the content offer more effectively to any online user or potential fan. Remember, what good is it to have your music on I-Tunes if no one knows about it?
-Detailed online reporting and distribution – Just like your mobile content data, we carefully track each data accrued from the content and report it to you. Each placement offer comes with a reporting database, in which we used to track your downloads, purchases, widget impressions, streams etc. In the digital music business, your reporting is your most important asset. TIA is your one stop shop to collect reporting from all your digital music placements. |
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High Traffic Social Media Sites and Music Blog Placement – Today’s generation of online music consumers tend to gravitate to the internet to capture the pulse of the hot music and artists out there. Therefore as an artist it’s mandatory to have your music on all the top social media sites and create various communicational ports for potential people who would like to listen, buy or just fancy your music. Sites like Twitter, Facebook, and MySpace have given strong recognition to what social media sites can do for artists. But in order to master your online presence you must narrow down the most effective sites to promote your music, and stay as active as possible using all the promotional tools the sites carry for you to either embed or blast out to your fans and followers. With over 5 years in digital music marketing we strive to use our existing affiliations and relationships to place our clients on all high traffic mediums one step at a time, while fishing for homepage features on social media platforms, High traffic music blog placement, Blog creation, and other forms of avenues in online media. These high traffic destinations for musicians look to TIA to bring them music from the elite in signed and unsigned artistry. Once music is successfully placed, we send out press releases, email blasts and emails to Industry professionals, so they can always keep a pulse of your progress and content offers.
In our Affiliate section you will see what sites we have been able to successfully get major placement for our clients.
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| SMS Campaigns – Imagine being able to get any type of content from your favorite artist sent to your phone on a weekly/monthly basis. The Industry’s Alternative has partnered up with Social Cord SMS services to offer a unique service to the elite in independent music. In this campaign an artist creates his own mobile fan-club therefore, a fan pays X dollars a month to get exclusive messages and content from the artist/record label directly on their cell-phone. We make sure each SMS campaign is tailor-made for the artist. We have an established shortcode that is approved across all major carriers, so we have the technology in place for artists to send mixtapes, albums, singles, videos, graphics, ringtones, etc, directly to their fans cell phones while making money in the process. This campaign revolutionizes the way artists or labels promote directly to consumers, because fans can download your music right on their cell-phones for a subscription fee, or they can transfer the link to their PC where they can download the entire album or other content type the artist would like to offer. |
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Examples of custom made widgets |
-Below are examples of widgets that we tailor made for 2 different artists. This one is mainly for the ringtone promotion, but you can also be redirected to different areas of content placement just from that one widget,
which makes it easier for your fans to buy your content. Take a look at the tabs, we coordinated with their graphic artists to make graphic for the exact specs.
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The Industry’s Alternative is always up to date on the latest in widgets. With more than 10 years of experience in the new media space, we strive to use the most productive and efficient widgets that we can track clearly. After all your data is your best asset when dealing with online promotion. The above widget gives information on impressions, Click Throughs, unique visitors and number of widget placements.
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-Pick your date range for more precise and accurate information.
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-This widget is a Reverbnation widget. We put this together and linked this to it’s required destinaton. Fans can do the following on this widget
- Stream your music
- Click on a tab that links to their storefront and buy their music.
- Copy the widget embedded code and put it up on their sites to help virally promote you guys.
- Get linked into their profile page.
- See what other sites they are on and get redirected to it.
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This screenshot can be found on your control panel in your Reverbnation dashboard.
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Widget Reporting |
| As you can see, this above widget has very detailed reporting, and with this type of information, we make sure we map out the campaign according to their stats. It’s all about using the best widget that is suitable to your own needs. |
